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In recent weeks Marketing Decisions undertook Lead Generation Research with 65 Australian B2B companies. The Survey findings will allow you to benchmark the performance of your own Sales and Marketing functions. Key findings from the Report show that:
a) Lead Generation has overtaken Brand Management as the top priority for many Australian B2B Marketers in 2008 - reinforcing the importance of this subject to Australian business.
b) Few organisations make the "Best-in-Class" grade of Lead Management as defined by Aberdeen but this presents in many cases a significant opportunity for companies to improve, sometimes at minimal cost.
c) Those organisations who do manage Leads well between Sales and Marketing enjoy improved lead to conversion rates and subsequent revenue growth.
You can download your own copy of our Lead Generation Survey findings below. Enter your details and then hit "Submit" to download the Report.
You can find more information on how to improve Lead Generation at www.marketingdecisions.com.au or you can call me directly on 0419 178404
William McNamara
CEO Marketing Decisions
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